Thursday, June 26, 2014

Research - Audience

Target Audience

Many regional magazines are aimed at middle class, middle aged people, mainly 40-50 years,  due to their stereotypical content, images and layout. Many regional magazine have the same target audience has they are found to be the most successful in the market, whereas regional magazines aimed at a younger audience are not as easily found due to a lack of interest from young people in them.

Therefore I am going to create a regional magazine aimed at middle class people as they seem to be the biggest audience and buyers compered to young teenagers. Middle class and middle aged people tend to have more free time and a bigger interest in landscapes and the environment around them whereas young people tend to have different reading interest such as music or fashion. Therefore I think that this target audience might be more successful for this type of magazine. Also the most common feature in many regional magazines is that they all have very simple layout and fonts, which would allow me to easily recreate a similar magazine.


For example- This is a typical regional magazine representing Kent, it is very simple and has a clear lay out to facilitate the research of information from readers. The main image is very simple and relaxing possibly reflecting a typical middle aged woman/man, this also shows a middle aged man on the front cover addressing the target audience.












Tuesday, June 24, 2014

My Brief

Brief

The first four pages from an original regional magazine (if done as a group task, each member of the group to produce an individual edition of the magazine, following the same house style), together with two of the following three options:
  • two hyperlinked pages from the magazine’s website;

• a billboard advertisement for the magazine.

I have chose this brief as it was the most appealing to me, I have previous experience with print coursework, as I chose a print option for As, therefore I wanted to progress this interest throughout A2. I am also going to also do a billboard advertisement for the magazine and two hyperlinked pages form the magazine's website, I chose these two option as they interested me the most.